According to JD Power, in 2005, the average car buyer visited 4.5 dealers before buying a car. The key to success back then was to ensure that your dealership was the one they remembered and went back to. Now, the average buyer visits just 1.4 dealers and is â€śtransaction readyâ€ť when they arrive on site. The key now is to make sure that yours is the first showroom they visit. So just how is this achieved?
Buyers have never been so well informed. Over 90% of buyers visit more than 20 online sources before going on to visit 8 dealer websites, in order to select the showrooms they visit. Making sure that your site is found and selected for an on-site visit is critical in this latest digital era. (more…)