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An Opportunity to Sell in Any Language!

May 1, 2013

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Did you know there are tens of thousands of words and phrases in foreign languages for which there are no English equivalents?

Here are a couple of examples. From Japan comes the beautiful “koi no yokan”, which describes the feeling upon meeting someone that  the two of you are going to fall in love.

And how about this from the South African Tsonga language? “Rhwe,” which means “to sleep on the floor without a mat, while drunk and naked.”

In my experience, the rhwe stage comes a few weeks after you realise the koi no yokan stage was actually just heartburn.

Here’s another one from Turkmenistan: “Yedbev plek,” which translates as “the remarkable blindness shown by some automotive retailers to the polarity in performance.”

Okay, I made that last one up, but perhaps there should be something like it in every country where cars are sold. (more…)