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Dust off the Technology for a Service Plan Six Pack

April 28, 2013

images (1)A while ago, consumer magazine Which? found that Brits waste £37 million a year on gym memberships.

That’s a hell of a figure, but I suppose it’s not that surprising. How many of us have spent hundreds of pounds on home exercise equipment over the years? And where is it now?

Most likely it’s cluttering up the cupboard under the stairs or gathering dust in the shed with the bike and the tennis racquets.

Every month, we see the direct debit for the gym on our statements, and every month we push the waste of money to the back of our mind. Acknowledging the pointless outlay would be an admission of our own failings and an acceptance that we have no intention of stepping on a treadmill in the foreseeable future.

It’s a common human failing – believing that spending money on fitness equipment or a gym is one and the same as shedding two stone and being able to parade a six-pack round the pool in Majorca.

Okay, we can forgive ourselves having a bit of a blind spot where personal vanity is a factor.

But there is an automotive industry equivalent that I guarantee cost you much more than the Deluxe Stairmaster Turbo 2000 in the loft. (more…)

Pilot Programme – prepare for take-off!

April 20, 2013

images (4)At Coachworks we understand that for some accepting change isn’t easy. It’s certainly not easy to embrace change, as we are often urged to these days.

But we believe we’ve come up with a programme that will not only help you embrace change, but also ask it to dinner and maybe even try to take it home for coffee.

The green shoots of recovery are starting to show, and retailers should be congratulated for increasing retail car sales at a time when consumer confidence is low. But this is still going to be a year when only the fittest will really prosper.

Which means facing the C-word head on, I’m afraid. But trust us. It will be worth it, and we’ll be with you every step of the way.

From our extensive research, the greatest opportunity for growth in car retailing is enquiry management. Many dealer groups have a high enquiry burn rate – which is why we’ve launched “Soul Provider: Profiting from Great Enquiry Management.” (more…)

Dive in at the Digital Deep End to Reap Rewards

April 15, 2013

They say a picture paints a thousand words. I’m not sure who “they” are or how they did the maths, but I take their point.

We’re proud of what we’ve helped our clients achieve, which is why we’ve put together this video of retailers who have experienced the “Coachworks effect.” You may see some familiar faces, and we hope it convinces you that real growth is possible whatever the economic climate.

The film is part of Coachworks Consulting’s digital strategy, which also includes harnessing the potential of social media and optimising our website for smartphones and tablets.

Don’t get the impression our office is crammed full of hoody-wearing Crackberry addicts. I’m an automotive industry veteran with thinning hair and a dodgy back, and politeness prevents me from describing my colleagues. But if I can get to grips with social media, so can you.

And you should. A picture may paint a thousand words, but 140 characters can reach thousands of potential and existing customers or convince that killer salesman to send in his cv.