The series of four informative emails, sent over four days, showed Dealer Principals that every retailer has hidden growth potential – and it gave them advice on how to unlock that valuable revenue.
Business Lunch culminated with a special rate on Coachworks Consulting Growth Appraisals, which are already being booked up by readers.
Karl Davis, Managing Director at Coachworks, said: “With the average dealer retaining about 1p in the pound for the second year in a row, there is much more that can be done as part of an examination of the whole business which will leave retailers fit to meet the challenges of Q4 and reap the rewards in Q1 and the remainder of 2013.”
The mailer included advice on transforming absorption rates by changing the VHC/eVHC process and methods to stop self-registrations having a negative impact on profitability.
There was also valuable advice on how to make sure your business is financially fit for Q4.
This included ways of building rapport with customers, the importance of honestly analysing performance and why it is critical to examine internal communications – including visual management tools.
Mr Davis added: “It can be really difficult for people to take a totally impartial view of their own business, and it’s especially problematic making critical observations without a benchmark to measure against.
“Growth Appraisal is a truly impartial assessment of a business against industry benchmarks.”
Growth Appraisal is a one day appraisal of business opportunities, incorporating authentic Mystery Shops.
Each site receives a searching examination of environment, people, processes, controls, visual management and communication. Observations are recorded and scored and opportunities are identified and fed back to the client before a plan of action is agreed.
Saltford Motors near Bath has already paved the way for a successful final quarter with a Coachworks Growth Appraisal.
Warren Hunt, Managing Director at Saltford, said: “It very quickly became obvious that we were missing the chance to sell more vehicles, service time, service plans and warranties.
“Saltford Motors has been a family business for 70 years, but that doesn’t mean the way we do things has to stay the same. Exceptional customer service combined with the renewed focus and techniques we have introduced as a result of this growth appraisal will help us convert more sales enquiries and retain more customers.”
For Growth Appraisals completed before Friday, October 19, Coachworks is offering a special rate of £972 which represents a saving of more than 25 per cent on the full cost of our Growth Appraisal and Mystery Shops.
For more information, please call 01335 324325 or visit www.coachworks-consulting.com