Two-group Collaboration a First for Race for Growth

27 April 2012

Two retailer groups have joined forces to take part in Coachworks Consulting’s Race for Growth.

Two-group Collaboration a First for Race for Growth

The separate companies decided to team up after experiencing the business-changing capabilities of Road to Growth – the aftersales programme run by Coachworks on behalf of VauxhallUK.

Senior managers from both groups left Road to Growth with the knowledge, leadership skills and vision to grow aftersales revenues significantly.

Now they want to accelerate that growth and take their development to the next level by introducing cultures, techniques and attitudes that will transform sales for years to come.

The two businesses are FG Barnes and J Davy. FG Barnes is a south of England-based group, while J Davy is part of a group with six dealerships in the south and the East Midlands.

Initially, Vauxhall retailers will take part in the 26-week programme, but plans are already being drawn up to extend Race for Growth to other group members, covering brands such as Chevrolet, Fiat, Alfa Romeo and Nissan.

Steve Goodchild, Retail Operator at FG Barnes Guildford, said: “This is exactly the sort of in-dealership approach that busy retailers can buy into with confidence.

“Knowing that so many previous participants have had such massive returns on their investment makes the decision to commit easy.”

Race for Growth introduces techniques and cultures that lead to increased revenues from VHC work, retail hours, service plans and extended warranties – at the same time as improving customer service levels and retention.

Coachworks is renowned for its no-nonsense and innovative approach to automotive business improvement, and Race for Growth involves business growth appraisals, best practice workshops, one-to-one coach-back, mystery shops and leadership coaching.

Workshops are attended by small groups that include employees from all levels to make sure the whole business buys in to a programme that changes cultures and transforms attitudes from serving to serving and selling.

Peter Burrows, Retail Operator at J Davy Basingstoke, said: “We’re really excited. We know it’s probably going to be a bit scary too as we face up to some of our shortfalls, but I know that the Coachworks team will help us at every stage.”

For the last 10 years, Consultants at Coachworks have used their decades of experience succeeding in automotive retail to improve performance at dealerships across the UK and overseas.

Karl Davis, Managing Director at Coachworks Consulting, said: “We’re really excited to be working with such progressive retailers.

“It’s going to be very interesting to see the results that come from this collaborative approach, and something that’s sure to interest other retailers – especially those wanting to engage on a high-impact culture change programme, but wanting to share the cost with other, like-minded neighbouring retailers.”

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